Content marketing is a core feature that acquires your business with new customers. By providing relevant and original content that answers the common questions from your customers, you can win the hearts of those who take an interest in your company. This blog will discuss three ways to deliver content effectively, uniting the marketing and sales team to improve customer acquisition goals. When these two teams work together, it can create a magnificent ROI, which provides a better experience for the users. Here are three approaches to crafting content that improves your top-of-funnel marketing efforts and sales alignment for a customer acquisition strategy!
APPROACH #1: ACCOUNT-BASED MARKETING CONTENT STRATEGY
Firstly, what is ABM? And how does it supports the sales perspective? In other words, how can a strong ABM content strategy push acquisition to generate greater heights?
Have you already seen a button at the end of an article or of a website page saying “subscribe here”? It is used to attract visitors to do a precise action: for example, subscribe to a newsletter, to an offer or a link towards a contact form. Some methods must be followed to convert a visitor into a prospect. Indeed this can be a good way to collect data about potential customers.
Find the good format
It can be a button or a banner with texts on it… You have multiple choices, but you must think what is the most relevant for your audience. You should ask the question: Would it be more catchy if you put this banner at this place? You should not put too many CTA so visitors do not get lost. It must not be also too big so that it does not seem aggressive.
For example on the Pimsheep landing page, you can see two different types of CTA : a fixed one in the middle and an animated button on one side.
Find the position of your CTA
Text or image?
Personalize your Text
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