Tanishq Releases New TV Commercial After The Previous One Turned Into a Controversy; This One Has THESE 4 Actresses

There was a lot of controversy over the advertisement of the Jewelery brand Tanishq. The advertisement accused some people of love jihad & fake secularism. A large number of people demanded a ban on it. The company then withdrew the advertisement. After the controversy subsided, Tanishq has now released a new advertisement.

Tanishq has released its new advertisement for Ektavam collection. It features four famous Bollywood actresses. In the new advertisement, Neena Gupta, Nimrat Kaur, Shayoni Gupta and Alaya Furniturewala are seen giving the message of unity.

In this advertisement Neena Gupta says that Ekatvam is a Sanskrit word meaning together, this world is connected to each other. On the other hand, Alaya says that being together, she is able to face her problems. Simultaneously Nimrat Kaur and Shayoni Gupta also explain the meaning of Ekatvam in their own way.

What was there in the old advertisement?

The 43-second advertisement featured a pregnant woman on a baby show with mother-in-law. The woman says, mother, you do not accept this custom. On this, the mother-in-law says that the custom of keeping daughters happy is in every household. In the scene depicting the joint family, a woman in the hijab, some women in saris and men with caps on their heads were shown.

Opposition started on social media as soon as the advertisement was released. People were also threatening to boycott Tata products. Seeing the protest, Tanishq first closed the comments and likes / dislikes of this video on YouTube and later removed the video of the advertisement. After the advertisement was removed, politics started on it.

Take a Look At The New AD


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Love love love what this Campaign stands for. #Ekatvam is what we should all strive for! Do watch! With the golden girls @neena_gupta @nimratofficial @alaya.f 🤎🤎🤎🤎 #Repost @tanishqjewellery • • • • • • #EkatvamByTanishq, is a glittering ode to the beauty of oneness, just in time for the festive season. Each design from this range showcases the coming together of over 1000 Karigars, effortlessly. Shop now and avail exciting offers*! *T&C Apply . . #Tanishq #TanishqJewellery #TanishqWaliDiwali #HappyDiwali #GoldJewellery #Golden #IndianJewellery #TraditionalJewellery #India #TanishqJewels #Necklaces #EthnicJewellery #HandcraftedJewellery #VocalForLocal #IndianArtisans #uniquelyindian

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Utkarsh Kakar

A Tech and gadget enthusiast who loves experimenting with things and is always in a hunt for learning something new, something creative!
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