‘Happy To Do This Experiment’: These were Shoojit Sircar’s words when he was asked to comment on Amitabh Bachchan-Ayushmann Khurrana starrer: Gulabo Sitabo opting for a OTT route to reach its audience.
‘Gulabo Sitabo’ will be streamed on Prime Video on June 12th, 2020.
Due to the coronavirus making people’s lives harder with each passing day, authorities are finding it hard on a global scale to shortlist businesses and services that can be opened, in other words, worth taking the risk of life to be kept open.
And the entertainment sector stands very last in that queue. So, movies that are awaiting their box office release are opting for the OTT release route to keep the business going on.
In this process, Shoojit Sircar’s directorial Gulabo Sitabo has become the 1st Bollywood film to get an OTT release on Amazon Prime Video owing to the coronavirus lockdown crisis.
During a F2F with Pinkvilla, Shoojit opened up about the online release of Gulabo Sitabo. He said,
“I made Gulabo Sitabo as a cinematic experience. It was the situation that called for a decision like this. So I experimented. I’m happy to do this experiment (of releasing the film online). Both Gulabo Sitabo and Udham Singh are cinematic experiences; nothing is less, nothing is more. It’s all about creating good cinema.”
When Shoojit was asked that whether his forthcoming directorial, Udham Singh starring Vicky Kaushal will also be released online, Shoojit said,
“I have been working on one film at a time. One film recovers a little cost and that helps me move on to the next one. Udham Singh needs post-production work which I’ll start once I release Gulabo Sitabo. We regenerate employment that way. We still don’t know which way we will go with UdXham Singh at this point. There’s work pending in the post-production of the film which we need to complete first.”
Sometime back, when Sircar was asked if he is comfortable with an OTT release of Gulabo Sitabo, he told Mumbai Mirror,
“As a filmmaker, I’d want to see my film open in the theatres, but the situation today is unlike anything anyone had ever experienced. So, I’m open to a digital release if need be, but we will decide after May 3.”