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INOX & Producers Guild of India Engage in an Open Spat Over OTT Releases

INOX was not happy with Producers Guild of India as a lot of pending box office releases were opting for OTT platforms to go for a release, instead of waiting for theatres to open. And this disagreement can be seen in the open if you have a look at their official social media accounts.

As the announcement came about a lot of upcoming films being released on OTT platforms, distributors expressed their displeasure by releasing a statement. Multiplex operator INOX released a statement on May 14th, 2020, that read,

“The move by a production house to release their movie directly on OTT platform by skipping the theatrical window run and deviating from the globally prevalent content windowing practice is alarming and disconcerting.”

INOX Producers Guild of India OTT Releases
INOX Producers Guild of India OTT Releases

The elaborate statement further read,

“Cinemas and content creators have always been into mutually beneficial partnerships, where one’s action provided a fillip to another’s revenue. This partnership has endured for decades and has provided succour to each other. In these troubled times, it is disturbing to see one of the partners not interested in continuing the mutually beneficial relationship, especially when the need of the hour is to stand shoulder to shoulder with each other, and bring the film industry back to its vibrant best.”

Have a look at the statement below:

Producers Guild of India who had waited for enough for theatres to open and like us all don’t expect theatres to open anytime in the near future replied with confidence by releasing an official statement that read,

“We are in unprecedented lifts, facing one of the greatest public health and economic emergencies of our lifetimes. This is a time for the entire film industry to come together with empathy and support for the difficult predicament that each of our constituents finds themselves in – from producers, distributors, exhibitors, daily wage earners and technicians, to the thousands of people whose lives and livelihoods are in some way dependent on our industry.”

Guild who had more to say also wrote,

“Hence it is disappointing to see abrasive and unconstructive (sic) messaging from some of our colleagues in the exhibition sector. The production sector (just like the exhibition sector) is suffering hundreds of crores of losses daily.”

Have a look at its statement below:

Gulabo Sitabo & Shakuntala Devi are the latest Bollywood flicks to go for OTT release (Amazon Prime Video) instead of waiting for more for theatres to open.

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Gaurav Gupta

The best of your writing happens when you write what you feel inside. Always write with a perspective that is unbiased, that way your words will be worth post your existence.
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