Hilarious Product Placements:
The big thing with brand marketers and media planners is product visibility in Bollywood movies which finds an enormous viewership. Correctly placing products in movies can take brands to unspeakable heights. But hilarious product placements ever seen can break the brand otherwise.
1. Koi Mil Gaya
Koi Mil Gaya released in the year 2003 and was a blockbuster Sci-Fi film that used product placement hilariously. Brands like Bournvita and Coca Cola were blatantly advertised in the entire movie.
Yaadein released in 2001 and saw Kareena Kapoor and Hrithik Roshan in a romantic drama. The movie saw products like Coca Cola and Pass Pass in the most hilarious placements through the movie.
3. Dilwale Dulhaniya Le Jayenge
Dilwale Dulhaniya Le Jayenge released in the year 1995. The movie though didn’t advertise for the alcoholic beverage, but Strohs Beer does find special mention in the movie.
Taal released in 1999 and was a super hit blockbuster. The movie also saw the placement of Coca Cola at the most unusual and crucial time in the film. Just when Akshay Khanna the protagonist in the movie meets Aishwarya Rai for the first time they can be seen sipping on Coke.
5. Chak De! India
Chak De! India released in the year 2007 and was a sports drama. Despite the high tension sequence in the film, you can spot Shahrukh Khan gulp down a burger at Mc Donald’s.
Zindagi Naa Milegi Dobara released in the year 2011. The movie had some spectacular views shot across the world. The movie also blatantly advertised for Mountain Dew with its catchphrase Darr Kea age Jeet Hai.
7. Chennai Express
Chennai Express released in 2013 and is considered one of the biggest hits of its time. The movie cashed in on its stars and advertised Nokia in its many shots.
8. Chup Chup Ke
Chup Chup Ke released in 2006. The movie is a family drama advertised for detergent brand Tide in one of its shots.
9. Ki and Ka
Ki and Ka released in 2016 and is a romantic comedy where the protagonist Ka played by Arjun Kapoor is seen advertising for Saffola oil.
10. Veere Di wedding
Veere Di wedding released in 2018 and had some hilarious product placement. A serious conversation and we can see Bikaji Bhujia placed bang in the middle of the big screen for all to see.
These hilarious product placements ever have seen question the brevity of the directors to place these products and earn a quick buck.