Deepika Padukone was severely criticized on social media for using her home production ‘Chhapaak’ look like a TikTok challenge.
Celebs resorting to whatever tools they can use to promote their films is not a new thing. Deepika Padukone, whose debut home production Chhapaak has been completely rejected going by box office collections, is using creative ways to attract public attention towards the project.
It has been 10 days to Chhapaak’s box office premiere, but to date this Meghna Gulzar directorial has done a business of just about Rs 29.25 crore in approx. Deepika also landed into troubled waters intentionally or unintentionally, only she knows the truth by visiting JNU in Delhi after there was violence inside the college and that too near Chhapaak’s box office debut date. As a result, there arose a demand from many sections of the society for a boycott of Chhapaak, but in the process, her home production was also declared tax free in some Congress-ruled states. But even that didn’t help in business.
During the promotional tour of Chhapaak, Deepika went into overdrive and joined the viral app TikTok for the same. In this process, she featured in a video posted by a makeup artist where she asked her to recreate her three iconic looks from the film – Om Shanti Om, Piku and the latest one, Chhapaak. But after netizens saw this makeup artist recreating Chhapaak look on Deepika’s insistence, they slammed the actor and called her insensitive.
Some even advised her to not ‘stoop low’ in the name of promotions and called her act an ‘appalling’ one.
Below have a look at some of the reactions from Twitterati:
And just when we thought that @deepikapadukone couldn’t mock Lakshmi anymore through her PR stunts in JNU she comes up with tick tok challenge on acid attack victims. Gross. pic.twitter.com/077Uz7hcEg
— Dr Smokiee (@SmokingSkills_) January 18, 2020
— Rupa Bhattachariya (@ReelnRealRupa) January 18, 2020
— Ishita Yadav (@IshitaYadav) January 18, 2020
I'm appalled at Deepika Padukone's Tiktok challenge on the Chhapaak acid survivor ‘look’. It is like making a movie on the Holocaust and tattooing numbers on your hand as promotion.
— Kajol Srinivasan (@LOLrakshak) January 18, 2020
“OMG! I have no words, so at the end of the day, it was all just a makeup for her. Disgusting and sad… beauty without brains. Can’t help. These celebrities will never understand. Fake people.”
Deepika was rescued with some tweets that read,
“Deepika helping to normalise acid scars with Malti’s look being recreated. Social inclusion for acid attack survivors is important and the TikTok videos are a great way.”